Search Engine Optimisation
Website Design & Development Articles || Previous Page
Having the best looking website will be of little benefit if it cannot be found. The Internet is an inconceivably large source of information. No matter how great a website is, it is a small fish in a very large pond. Search Engine Optimisation (SEO) can be used to help increase the traffic to a website.
SEO means optimising and improving the code, meta data, hyperlink structure and content of a web page in order to obtain higher natural listings on the search engines. SEO provides a cheap long term solution for increased quality traffic to a website.
Optimising a website for search engines will increase its visibility. This will consequently increase external links to content on the website and also increase traffic to the site.
A two pronged approach to SEO is usually adopted; On Site Optimisation and Off-Site Optimisation
- On Site Optimisation
These are activities that should be done to improve the ranking of a single page in the website (these activities should be carried out for all pages)
- appropriate alt values for the pictures
- different and relevant title tags for each page
- appropriate and just a handful keywords in the meta tags of each page
- appropriate and different meta description for each page
- descriptive anchor text
- descriptive file names for the pages
- Off Site Optimisation
- Submission to search engine
- Submission to general online directories.
- Submission to discipline specific online directories
- Link building through related websites
|
Share on Facebook
Our Services
Website Design
Web Application Development
Website Maintenace Services
Search Engine Optimisation
ICT Consultancy
ICT Outsourcing
Contact Us
Head Office: 12, Ilofa Road, GRA, Ilorin
Telephone: 234-(0)8020889646
Email:
|