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Search Engine Optimisation

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Having the best looking website will be of little benefit if it cannot be found. The Internet is an inconceivably large source of information. No matter how great a website is, it is a small fish in a very large pond. Search Engine Optimisation (SEO) can be used to help increase the traffic to a website.

SEO means optimising and improving the code, meta data, hyperlink structure and content of a web page in order to obtain higher natural listings on the search engines. SEO provides a cheap long term solution for increased quality traffic to a website.

Optimising a website for search engines will increase its visibility. This will consequently increase external links to content on the website and also increase traffic to the site.

A two pronged approach to SEO is usually adopted; On Site Optimisation and Off-Site Optimisation

  • On Site Optimisation
    These are activities that should be done to improve the ranking of a single page in the website (these activities should be carried out for all pages)
    • appropriate alt values for the pictures
    • different and relevant title tags for each page
    • appropriate and just a handful keywords in the meta tags of each page
    • appropriate and different meta description for each page
    • descriptive anchor text
    • descriptive file names for the pages
  • Off Site Optimisation
    • Submission to search engine
    • Submission to general online directories.
    • Submission to discipline specific online directories
    • Link building through related websites

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